Why do companies need digital marketing? More importantly, why does your company need digital marketing? (Other than the obvious answer: you get to work with Golden Goose Digital Marketing). Every company is trying to achieve different goals, but most are just trying to grow which usually means getting their message to more people and enticing them to buy whatever good or service they are peddling. To do this well, you have to take the goose by the neck and use all the latest tech and marketing advantages that advertising online has to offer. This means, every company needs digital marketing. Here’s why:
1. It’s Cheap
Digital marketing is almost always less expensive (by a landslide) than traditional marketing methods. Specific prices vary based on the type of digital ad Golden Goose runs for you, but ad spend tends to be lower than other traditional forms of marketing for similar results.
2. It’s Mobile
If you go anywhere in public today this will not be a shock, but 77% of American adults own a smartphone or other mobile device. We basically live on our phones these days. Digital marketing helps companies get exposure through display ads, email, text marketing, and social media – which means you can be in front of your audience (or as we call them the “PIFs” (phones in faces)) while they use their mobile phones. Might as wella use our society’s degradation of social skills to your advantage right!?
3. It’s Flexible
There are a bunch of different types of digital ads, including: banner ads, email marketing, content marketing, and social media posts. If your eyes are about to roll into your head here, don’t worry, we are here to help you navigate how to creatively market yourself digitally. We bring a wide variety of possibilities and strategies to the table and don’t believe in a “one size fits all” solution.
Today, almost everyone shops online. With effective digital marketing, you can reach online shoppers and expand the digital footprint of your company. With Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales. Keeping more money from Amazon and into your pocket, Woo!
People tend to interact more with marketing that combines many types of content, including: photos, video clips, and text. It is way easier to include all these types of content into a digital marketing strategy than any other type of ad – which is very important.
Digital marketing allows you to “speak” straight to the people who see your content, engage with website comments, messages, reviews, and social media posts. This proves to people that you care about what they think and say, making them feel admired and a part of the community you are building. It also lets you gather critical info on customers’ thoughts and choices.
Other than talking to customers, digital marketing with Golden Goose lets you track visitor activities. We can monitor which ads and types of content your visitors have seen around the time they make a purchase. This allows you to see which marketing methods are working best, allowing us to refine and improve our strategy. Creepy but effective!
Working with Golden Goose makes it easy to show your organizations value in your product or industry. Meaning, you can show yourself as a resource on such areas, making people want to trust you, come back for more info, and finally make a purchase. Digital marketing allows you to show off as the industry expert that you are and will create trust in your business.
Why Digital Marketing Conclusion:
For those of you who do not want to read this entire blog and just want the cliffs notes, the perks of digital marketing include:
- Lower advertising costs and higher visibility for your marketing efforts
- Get to people who live on their mobile phones or do all their shopping online (everyone)
- The chance to be a resource on topics related to your product or industry
- The ability to include multiple types of media into your marketing
- The power to monitor customers’ purchase or lead path
At Golden Goose Digital Marketing we are no different. Our goal is to help your company grow through our services of Web Design, Paid Marketing and Social Media Management. If you need help figuring out your digital marketing strategy give us a Honk today and see what we have done for others and what we can do for you! Obviously this blog is just another tool we use to convince you “subtly” of how much you need us and inspire you to call us for help. We know we can’t just ask for your business. Or can we? Stay tuned for our next blog: “Can we just have your business”