We built a series of automated email marketing flows that use customer browsing data to trigger different chains of communication. Our messages are a mixture of SMS and email. We also run bi-montlhy newsletters. Our automated flows, along with the newsletters have already accounted for over 5k in online sales in the last month. Our ability to capture Rooster’s unique voice, and connect them to their customers in a new way, will help Rooster continue to provide the best men’s clothing to everyone.