Our web-based copy will be keyword-rich and easy for actual humans to read. Some blog/web content is so focussed on SEO performance that it becomes difficult to read. That can scare off potential clients/customers.
Before we write anything, we research your topic and cite our resources. We can't write copy that represents you as an authority on a topic without first becoming one ourselves.
Original content is becoming more and more important as search engine algorithms are giving less weight to meta keywords and descriptions, and more weight to actual content and context. Copied content WILL negatively impact your search engine rank.