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Understanding current design and development trends is key to producing a user interface that will perform well for your target user. We are technophiles that are constantly observing and staying current with changes in design trends.
Creating an operational interface that is consistent is a cornerstone of good UI design. These consistencies train your users as they use your application or website to be more comfortable with your system. This comfort creates familiarity and loyalty to your product.
All the function and cutting edge tech in the world won't sway a potential user to your system if your interface looks like Windows 95. We know how to create designs that are current, but not SO edgy that they'll look dated in a couple of years.
