A little late to the party but “better late than never.” Gilderoy has commanded us to write this list of top trends in website design that will own in 2020.
Website design exists in the space between style trends we see in our everyday life and the advancements of technology in an ever growing digital world. Keeping current with new website trends is a must in any business’s digital strategy. Incorporating these trends freshens a websites look, making it more appealing to your current and desired audiences, while staying competitive with other related and rival sites. Trends inherently are tricky however, and knowing if one is a fad or here to stay is as unpredictable as the stock market during peak coronavirus season (too soon?). That means you could do a bunch of work to your site and just as you finish it up that trend is no longer viable. Tragic, we know, luckily Golden Goose can help to ensure that never happens to you. We have a knack for this kind of stuff and can keep your website fresh and current so you do not have to worry about looking like a brass goose at a gilded animal convention.
1. Abstract Illustrations
A not so secret truth is that using custom illustrations is a great way for a brand to create “wow” factor in their space. Honest illustrations are right in line with a brand or products’ ethos. Rivals can try and mimic colors or fonts but not graphic illustration style. Graphic illustrations have taken the main stage over the last few years. Almost every large company has added illustrations in their brands language. (For Example: Google, MailChimp and Shopify.) Unfortunately this has created a bit of homogeny in the design world causing illustrations to lose their luster a bit. There are so many companies using illustrations that it has become difficult to identify a companies illustration style. This is where more abstract illustrations have come out to play. This more abstract illustration style will become the premier style moving forward through 2020. The key takeaway here must be the ability to understand and comprehend what these abstract illustrations are trying to say. Too abstract and your message is lost and the value of what you have worked so hard to create is as valuable as a Van Gogh painting before he cut his ear off. Lucky for you Golden Goose has an amazing illustrator that can make you stand out in the crowd and never get lost in an illustration wasteland.
2. Gradients Galore
Uber minimalism was all the rage in web design for quite some time. The idea was to remove any visual element that distracted from the vital content and functional pieces of a site. Basically stripping a site down to nothing but the absolute bare necessities. This made sites boring and users lost interest leaving designers with a new and exciting challenge. Designers took a problem and began playing with different visual styles. The main style that took over were gradients. Gradients add character and impact flat layouts, making them more interesting to the eye. Product groups and business owners love gradients as it allows brand colors to be utilized more frequently. Gradients are a handy tool that can be utilized in a number of ways; background, color filters, accent and functional elements. Gradients also shine in large formats such as looking at a site on your TV, desktop. Gradients are not what they used to be. Gradients of today can be subtle or loud, but both options should be primarily simple with a singular clear light source, using only one or two colors.
3. Bold Fonts For The Win
Go to an industry leader’s website and you will likely be pulled in by a headline rather than by the images. These are known as “Hero” headlines and they are not a new trend at all. The interesting part though is how these headlines are created. These new eye catching headlines are designed with large bold fonts. These heavy fonts create visual weight directing the reader to the message the company is trying to convey on their website. From a visual impact perspective bold fonts allow websites a contemporary and modern feel. In terms of design decision and usability, bold fonts are a clear way to create contrast and visual order. This is clearly seen when designing for mobile devices. It is vital not to over use bold and heavy fonts.
Bold type can be a lot to look at and to read in large doses. If the font is all bold then it is never bold, use bold fonts sparingly. Headers and subheads only.
Contrast is key; heavy fonts are more useful when contrasted with a neutral background.
Simple Fonts are your guide. Text elements should always be accounted for in terms of readability. Sans Serif is all the rage in the font world, including those with rounded letters, as they scale well. Your brand should be your guide here thus why this is a trend. Feeling overwhelmed yet? No worries Golden Goose has got you covered and is ready to help.
4. 10th Grade Geometry Is Back In Session
Geometric shapes are a simple but powerful tool that lets designers create more enticing visual structure. Usually, geometric shapes are used to create visual spaces between parts of a site. Recently web designers have begun using more interesting ways to use geometric objects. Different geometric shapes help to emphasize a specific feel. Soft geometric shapes could mean expressing a futuristic look, while sharp lines and edges mean a more brutal feel. This is one of those trends that lends itself to other visual trends such as gradients and bold fonts.
We are visual beings. For many people, it’s easier to understand information when it’s given visually, rather than in plain text. Inforgraphics are becoming an essential offering for creating visually enticing stories. These stories can grab your audience and make them want to learn more about your brand. A big part of infographics is visual storytelling through data art and illustration.
6. Video Headers Are For Heroes
It is a “show me don’t tell me” kind of design world now. This fundamental belief guides good design. Videos can play a critical role in visual design as it helps designers deliver ideas quickly. Static imagery has dominated web design for some time now. But high speed connections have made immersive visually impact story telling more prominent through the use of videos. This movie style home page has become very popular in websites of today. Videos allow a web experience to feel more dynamic and live. Making users feel engaged with the site and willing to spend more time on it. Golden Goose is pretty good with this kind of stuff so don’t worry if this all still feels overwhelming. We got this. Call us Now!
7. Websites Made For Scrolling
Modern Technology has the power to help us create more than just a web experience. It lets us create immersive visual journeys we can take our visitors on. Websites that are scroll-generated monitor the user’s progress as they scroll down the page and show only the most contextually relevant information. Scroll websites user motion and animation effects to grab a user’s attention to show new ways to interact with the site. This adds that extra meaning that makes your content and site more memorable to users.
8. So Dark
Recently there has been a big push to include dark modes in products. A Dark mode is just as it seems, a low-light user interface the shows as mostly dark surfaces. Embracing the dual-colored design trend has two major benefits to user experience: Dark themes reduce eye strain and conserve battery power especially in mobile devices. This might seem complicated but not for us at Golden Goose. We know all the design guidelines to make the most practical recommendations on how to design a Dark theme for your site.
9. Personality Matters Again
The thought of a “one-size-fits-all” is no longer a viable strategy for what users expect. Brands are looking for ways to improve the user experience in as many detailed ways as possible, and a personalized experience has quickly moved to a “must-have” in web design. The rise of machine learning and artificial intelligence, makes it much easier to personalize user experience. This is Golden Goose’s defining trait. We will not stop until you stand out.
Some trends you have read in this article may be no brainers, and some might be mind blowing revelations. But don’t feel the rush to implement all these trends in your website.
No matter how impressive the trends seem to be, it’s important to remember that Golden Goose’s mission is to help you achieve your website goals. That’s why fashion should never trump usability. It’s vital to evaluate every trend and implement only solutions that create a better user experience for your users.
Joshua’s Note: You can’t lead or be unique without forging your own way and coming up with your own unique brand style. Knowing current trends is important so you can develop a unique look without looking “dated.”
Call us and we can do it all for you!